Tradu partners with Adaptive to build a new multi-asset retail trading platform on web & mobile
Adaptive - 27th November 2023
How Tradu platform improves global access to retail trading
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In 2021, a well-known foreign exchange broker that offers online trading services, set out to improve global access and the trading experience itself. The firm approached Adaptive to develop a User Interface (UI) capable of giving its diverse retail client base seamless use of its instruments, tools and asset classes while delivering consistent, reusable trading and post-trade workflows across desktop and mobile. In November 2023 the platform was launched under the brand Tradu. |
The brief - building for scale and accessibility
- Seamless trading experience for all retail users
Design a tailored user experience on mobile and web that appeals to a wide retail audience
- Technical excellence
Maintain low latency execution, high availability, and brand consistency.
- Trade anywhere, anytime
Ensure global access with geographical location of clients not prohibitive to platform access or execution latency.
- Technology ownership
Reduce reliance on third-party software vendors and own the product roadmap.
The outcome: A next-generation retail trading platform
- A new PWA, that caters to both retail and institutional clients. Sitting alongside Tradu’s previous platform, it gives greater access globally to the broker’s products and services without any reliance on native mobile apps delivered through traditional app stores.
- The new platform drives the user experience via a range of intuitive and flexible workflows using the same components and a single infrastructure.
- Adaptive integrated with existing proprietary and third-party tech creating a cohesive UI incl. codified, reusable design components.
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Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support.
Stratos also operates FXCM, an FX and CFD platform founded in 2001. Stratos will continue to offer FXCM services alongside Tradu’s multi-asset platform.
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