Adaptive partners with ADSS to deliver first exclusively cloud-based retail broking platform

London, 15 January 2024Adaptive, the experts in bespoke, electronic trading technology solutions, today announces its collaboration with ADS Securities LL’s (ADSS) to deliver its flagship retail trading platform on the Cloud, designed and developed to enable higher throughput and resilience, delivered through an intuitive user interface available on desktop and mobile to a diverse user base.

ADSS Trading Desktop UI (Pricing/markets for illustrative purposes only)

ADSS, one of the largest leveraged brokers in the Middle East, approached Adaptive to build its front-end trading platform, risk management, order management and administration whilst it improved the backend and downstream systems.

Within a short timeframe, Adaptive built a new, proprietary trading platform, which runs 24/7 on the cloud, both on the web and with native mobile apps, making ADSS the first retail broker to operate exclusively on the cloud. Rapid development was aided through the use of Adaptive’s technology accelerators. Key features of the platform include:

      • 24/7 availability: ADSS’ cloud native infrastructure includes fault-tolerant Aeron® and Hydra technology to boost resilience and protect against outages
      • A highly personalized platform: ADSS has a broad range of users – from trading novices to professionals. Adaptive therefore designed the platform to enable ADSS to leverage data on individual trading preferences to tailor the platform to suit individual trading styles.
      • Web and mobile interfaces: Adaptive designed and deployed native user interfaces for web and mobile – enabling users to seamlessly switch between the two. 
      • High throughput, low latency: ADSS’s new infrastructure enables the firm to handle significant volumes at low latency, while giving the broker the ability to scale – adding new features or asset classes as markets evolve.

Matt Barrett, CEO and co-founder of Adaptive, said: “In modern markets, differentiated trading solutions are vital to attract and retain custom. For brokers like ADSS, the technological challenge is vast – delivering low latency and managing high volumes across asset classes, managing vast swathes of data and delivering a world-class user experience that enables clients to easily navigate deep and complex functionality. We are therefore proud of the proprietary cloud-based platform that we have delivered in collaboration with ADSS.”

Sophia Salim, Chief Technology Officer for ADSS, said: “In a competitive retail trading market, being able to serve progressively diverse and sophisticated audiences at scale has never been more essential. Owning a high-performance platform enables us to achieve this – setting our offering apart in its functionality, feel and performance, both now and into the future as our new cloud-based infrastructure allows us to grow and adapt with our clients’ changing needs. Being the first fully cloud-native retail broking platform means that we are able to keep our product at the leading edge as we establish a truly industry-defining offering.”

Adaptive was appointed as a long-term partner to offer strategic advice, platform & experience (UX) design, as well as management of the platform post-build. It also consults on the growth and evolution of the platform as ADSS adds new features, tools and asset classes to meet the evolving needs of the market.


Learn more about the project:

➡️  Download the Case Study on ADSS Trading Platform

Media contacts

Tom Engleback / Eleonore Basle,

T: +44 (0) 783 457 1183

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