Keeping the personal touch: A journey with NatWest Markets, Symphony and Adaptive
Delivering all the benefits of an electronic trading platform with full MiFID II compliance, while providing clients with the advantages of high-touch voice trading.
On the third of January 2018, everything changed. MiFID 11, a set of regulations affecting many parts of a financial institution’s workflow-particularly pricing and execution, had come into force throughout the financial markets. In particular, MiFID ll’s new transparency requirements and best execution reporting mandate (RTS27) now required accurate timestamps for inquiries, public reporting of quotes in near real-time, and had much tighter requirements for record keeping and best execution. Complying with these regulations had kicked off a strong shift from voice trading to electronic trading, as a coping mechanism for the newly introduced process inefficiency on both the buy and sell side.
However, change often brings new opportunities. In early 2018, three industry experts met on a rainy evening in London to discuss just such an opportunity, along with a vision of how these seismic shifts might allow a bank to really differentiate itself.
The first two members of this group were Matthew Harvey, Head of Fl Client Execution Platforms & Digital Sales, and his teammate Julien Dugat, both at NatWest Markets. Julien explained, “Matt and I knew that MiFID II presented a real challenge in fixed income, where voice execution and client relationships have always been of primary importance. But it wasn’t the compliance with MiFID II we were worried about. We’d already met that challenge. What concerned us was the loss of the personal touch with clients. We know that clients really appreciate the personal attention and bespoke services that a real person can provide. Our skilled salespeople can target known client interests, publish value-add trade ideas and content, communicate axes, and leverage their insight to the benefit of clients.
What we really needed was a way to leverage all the benefits of automation, while still preserving direct deep relationships with our clients.”
However, MiFID II had driven up the cost of voice trading through process inefficiency. And with future changes like higher size thresholds incoming, that trend was set to continue. Unlike some of their competitors, NatWest Markets didn’t have an existing single dealer platform (SDP) in fixed income, so they had an opportunity to develop a new and innovative solution from a blank slate, without the need for difficult and costly work to repurpose an existing platform, or to undermine a pre-existing single dealer platform. The question was, how could they turn that opportunity into a competitive advantage?
The “Eureka” moment
Enter the third member of the group, Chris Rodriguez, an industry veteran with a long track record in finance. Chris is the Global Head of Workflow at Symphony, a secure, cloud-based, collaboration and content sharing platform funded by a group of industry heavyweight firms on both the buy and sell sides. It offers a secure and compliant inter-firm chat platform, with wide support for bots and integrations. Chris quickly showed how Symphony could support their workflow, and for Julien and Matt it was a “Eureka” moment.
As Julien puts it, “Matt and I quickly realised that the key thing Symphony gave us was access to our client’s desktop. We knew that most people are reluctant to install more software, much less yet another new single dealer platform. But Symphony already has a wide-reaching install base, and they’re backed by some of the biggest firms in the business. It was also completely open with good API access allowing workflow integration using nonproprietary standards on both sides. This was it. This was our solution.”
“We knew that most people are reluctant to install more software, much less yet another new single dealer platform. But Symphony already has a wide reaching install base, and they’re backed by some of the biggest firms in the business. It was also completely open with good API access allowing world/ow integration using nonproprietary standards on both sides. This was it. This was our solution."
Diving into the challenge At the start of 2018, NatWest Markets predicted that MiFID 11, EMIR, and Dodd Frank would cause a shift of 15% of Interest Rate Swap {IRS) voice flows onto Electronic Communication Networks (ECNs) in the first year.
The real shift was double that-nearly 30%.
Matt and Julien wanted to find a way to get a new competitive advantage from this huge shift; both for their bank, and more importantly; their clients. As Matt frames it, “the question is, how do we protect bank’s client relationships as market structure changes and the full electronification at its end point represents disintermediation? Like it or not, every market is moving away from voice to electronic, and increased electronification is both an explicit and implicit aim of regulation.”
The process inefficiency of dealing on a voice basis with a dealer; having to manually book the trade, and then capture data in accordance with the regulations; means venue trading can represent an easier option. However, as Matt states, “for a dealer, if all your inquiries go via an electronic venue, you can be disintermediated as venues develop rules-based execution services. You’re then placed in a higher competition environment.
This is unilaterally assumed to be good by many, but it can lead to a worse trading experience as information leaks to a larger number of competitors.” Certainly the lesson from equities and FX, which are already further down the electronification journey, is that full electronification can be a ‘race to the bottom’, as margins compress for both sides.
One way to tackle this problem might be a new single dealer platform (SDP). However, several industry heavyweights already have large scale SDPs. Meanwhile, the industry broadly agrees SDPs in fixed income are either dead or dying for a variety of reasons. So embarking on a new build of an SDP capability seems counter intuitive.
Matt and Julien were looking for a synergy between voice and ECNs, a hybrid mix that delivered the benefits of both, with none of the downside. They wanted a client to be able to request levels, work with RFQs, and execute all through seamless automation while still benefiting from the personal touch of a dedicated salesperson. Julien refers to this innovative hybrid concept as digital voice.
The power of this concept can be illustrated with three simple use cases.
First case: A basic automated workflow, with value add from sales
In the image below, Sarah is the client, and she’s raising an inquiry with John, a salesperson. Sarah requests a level, and a bot provides her with an indicative quote. Sarah then requests to trade on an executable quote from the bot, which submits the order and confirms execution. Then John thanks the client. Finally, he offers a follow-up trade based on his knowledge of the client, adding value that goes beyond an automated execution
Second case: An automated workflow with more sales input
In this second use case, Sarah requests a level and then executes. This time John could edit the trade before it executes, if he needed to. Once again he thanks the client, and offers a follow-up.
Third case: A fully high-touch automated workflow
In the final example, John reminds Sarah of his previous follow up. Sarah shows interest, and she is able to execute the deal. The bot then offers Sarah two additional opportunities based on her trade, and John weighs in with a third option.
Matt considers this vision of digital voice to be “the perfect hybrid of completely manual, and completely hands-off automated. It gives us the ability to be ready for the continuing shift to ECNs, while also giving a really high-touch service to our clients.” Symphony offered the perfect chat platform to enable this concept, particularly given its support for bots and rich integrations. So Matt and Julien now had the vision, and they had the platform. The final missing piece was the right technology partner.
The final element
In conjunction with NatWest Markets’ technology team, Matt selected Adaptive Financial Consulting, a financial technology consulting firm headquartered in London, with offices in Europe and North America. “Truthfully, we all knew Adaptive were key to mobilising this project”, he recalls. “I knew Adaptive had good recent exposure to the technologies, standards and process challenges that this project involved. They move incredibly fast, and they have deep knowledge of all the cutting-edge frameworks we need. They’re also heavily involved and highly collaborative in the technology forums around FDC3, OpenFin and Symphony. Frankly, if you’re trying to mobilise something quickly on those frameworks, it’s just common sense that you’d want to go with people who’ve used them before, and who aren’t learning from scratch. After years of inwardly focused development in fixed income at NatWest Markets, where the strategy was to leave the venues to develop client workflow solutions, we knew we needed a partner
who had a good track record of delivering client-facing solutions in FICC.”
At the beginning of 2019, Adaptive began work on a Symphony bot to meet Julien’s plan-the first iteration of what became known as Scout. There were some technical challenges-notably that they could not rely on installing yet more software. As Julien says, “It was very important to us that the solution be as close to zero footprint as possible. We didn’t want to force our clients to install anything new. We wanted the solution to just work.” However, for Riko Eksteen, Adaptive’s Head of Desktop Strategy, issues like these are not intimidating, because he has already solved them for other clients. “There are always specific hurdles to overcome in any environment, for sure, but we’ve done this before, several times. Our track record gave me confidence from the very beginning that we could implement Matt and Julien’s vision.”
In June of 2019, the first production iteration of Scout was released, offering support for price levels and RFQs on vanilla bonds.
Using Scout in Symphony to retrieve a level
Using Scout in Symphony to execute an RFQ
The second major release went to production on the start of September, delivering improvements to language parsing and the ability to bring Scout into a Symphony chat room. A third iteration quickly followed, giving support for two-way quotes and a refresh/ retry model.
Using Scout in Symphony to retrieve a level
Using Scout in Symphony to execute an RFQ
One of the central pillars of Adaptive’s approach to delivery is releasing regular iterations of value. In addition, Adaptive delivery is UX driven, which contributes to a higher quality of the delivered product. So the project began with a design phase, focused on understanding the requirements and setting out the user experience.
Richard Linnell, the senior project manager at Adaptive responsible for delivery to NatWest Markets, says that one of the secrets to the success of the project has been Julien’s clear vision and careful stewardship of the platform. “Having a highly engaged stakeholder like Julien has really accelerated this project. He hits a perfect balance between offering a clear product vision while still giving us the necessary space to leverage our expertise in implementation.”
“Adaptive’s delivery is UX-driven, which has been a tremendous contributor to the high quality of the delivered product. Their focus on quick, iterative delivery means that we can show real momentum, and the result is going to really differentiate us in the market.”
Into the future
Adaptive are quickly implementing Julien’s vision for phase one of the platform, and he’s very happy with the progress. “The place we’ve gotten to is extraordinary, particularly in such a short time,” he says. “Adaptive’s delivery is UX-driven, which has been a tremendous contributor to the high quality of the delivered product. Their focus on quick, iterative delivery means that we can show real momentum, and the result is going to really differentiate us in the market. Our clients get all the benefits of an electronic trading platform, we remain fully MiFID II compliant, and yet we get all the benefits of voice trading, most importantly, giving that personal touch with our clients that we feel is so important.”
As for the future of the platform, Julien is bullish, buoyed by his confidence in NatWest Markets’ ongoing partnership with both Symphony and Adaptive. His roadmap for the fourth quarter of 2019 includes support for a range of additional financial products, including Interest Rate Swaps. For 2020, he plans to enhance the workflows offered by the bot, expand into auto recommendations, and introduce Natural Language Processing {NLP)-a cutting edge technology that will make the client’s interactions with Scout even smoother.
The project has come a long way from the initial “Eureka” moment, on that rainy London evening in early 2018. Through the ongoing partnership between NatWest Markets, Symphony, and Adaptive, it is now a living, breathing platform, in production. Julien is already considering new workflows, and exploring new opportunities for competitive advantage. But whatever future roadmap Julien and his stakeholders set, one thing is clear-with the personal touch offered by this platform, the real winners are NatWest Markets’ clients.