Cloud Innovation of the Year by FSTech Awards 2025

Cloud solutions are becoming increasingly important for financial services institutions, enabling them to scale operations quickly and efficiently as they adapt to evolving market demands.

In the trading world, cloud computing is breaking new ground by enabling platforms to process large amounts of data quickly, a crucial requirement in a fast-paced environment where microseconds can impact results.

As a leading expert in custom trading technology solutions, Adaptive designs and builds bespoke front-office trading platforms for all asset classes, empowering firms to own their technology stack and differentiate themselves in the long-term.

The company works with banks, brokers, asset managers, digital asset companies and FinTechs, to modernise trading infrastructure, boost UI/UX and desktop strategies, and move trading operations to the public cloud, enabling clients to better serve their customers in an increasingly digital landscape. The key is a unique combination of capital markets expertise coupled with world-leading technology.

One such technology is AeronⓇ, Adaptive’s cloud-native, open-source solution designed to address the technical challenges of running capital markets in the cloud. It facilitates the development of high-performance, resilient electronic trading systems that deliver microsecond latency, extremely high throughput (millions of messages per second), and fault-tolerant services, regardless of where systems are deployed.

The company’s collaboration with ADSS, a leading FX and CFD broker, saw the specialist replace ADSS’s legacy infrastructure to launch a fully cloud-based retail trading platform, which has led to transformative results, including a superior trading experience with lower latency and better resource management.

Adaptive has also partnered with KCx, the execution services division of Kepler Cheuvreux, helping deliver a nextgen trade execution platform based on a hybrid deployment model which led to increased performance and the scalability and flexibility needed to deliver sophisticated execution capabilities.

With increasing customer demand for cloud-native and hybrid solutions that balance resilience, efficiency and performance, Adaptive seeks to remain at the forefront not only with its technology innovations, but also through its partnerships.

During the past two years, the company has made Aeron available on all major cloud provider marketplaces, including Amazon Web Services (AWS) Marketplace, Google Cloud’s Marketplace, and the Microsoft Azure Marketplace.

It also teamed up with Google Cloud and AWS to conduct tests on Aeron’s performance in a cloud environment, demonstrating that with Aeron technology, the cloud’s latency and fault tolerance can rival on-premises solutions.

In their evaluation, the judges stated that the company’s cloud-native solutions have redefined trading performance, offering bespoke platforms that leverage advanced technologies and collaboration, promoting forward-looking innovation in financial services.

Adaptive’s cutting-edge native cloud technologies, coupled with its forward-thinking approach to addressing the technical and competency challenges of capital markets firms, made the company a clear winner of the Cloud Innovation of the Year award.

Learn more about Adaptive’s cloud experience here.