27th November 2023
Tradu partners with Adaptive to build a new multi-asset retail trading platform on web & mobile
How Tradu platform improves global access to retail trading
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In 2021, a well-known foreign exchange broker that offers online trading services, set out to improve global access and the trading experience itself. The firm approached Adaptive to develop a User Interface (UI) capable of giving its diverse retail client base seamless use of its instruments, tools and asset classes while delivering consistent, reusable trading and post-trade workflows across desktop and mobile. In November 2023 the platform was launched under the brand Tradu. |
The brief – building for scale and accessibility
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- Seamless trading experience for all retail users
Design a tailored user experience on mobile and web that appeals to a wide retail audience
- Seamless trading experience for all retail users
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- Technical excellence
Maintain low latency execution, high availability, and brand consistency. - Trade anywhere, anytime
Ensure global access with geographical location of clients not prohibitive to platform access or execution latency. - Technology ownership
Reduce reliance on third-party software vendors and own the product roadmap.
- Technical excellence
The outcome: A next-generation retail trading platform
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Learn how Tradu built its trading platform with Adaptive
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